Brand & Web Design
Brand & Web Design
Brand & Web Design
Client:
Client:
Client:
Company of Record:
Company of Record:
Company of Record:
Wild Catalyst Design
Wild Catalyst Design
Wild Catalyst Design
Year:
Year:
Year:
2024
2024
2024
Overview
Memories in a Shutter Photography, a local photographer, approached us looking to rebrand and revamp their outdated website. The existing website lacked visual appeal, had no brand identity, and failed to effectively appeal to their target audience. The goal was to create a modern, responsive, and intuitive website that not only showcased their photography but also established a strong brand presence.
Memories in a Shutter Photography, a local photographer, approached us looking to rebrand and revamp their outdated website. The existing website lacked visual appeal, had no brand identity, and failed to effectively appeal to their target audience. The goal was to create a modern, responsive, and intuitive website that not only showcased their photography but also established a strong brand presence.
Memories in a Shutter Photography, a local photographer, approached us looking to rebrand and revamp their outdated website. The existing website lacked visual appeal, had no brand identity, and failed to effectively appeal to their target audience. The goal was to create a modern, responsive, and intuitive website that not only showcased their photography but also established a strong brand presence.
Challenges
Outdated Design: The old website was an outdated DIY Wix website that was cluttered, confusing, and lacked professionalism.
Outdated Design: The old website was an outdated DIY Wix website that was cluttered, confusing, and lacked professionalism.
Outdated Design: The old website was an outdated DIY Wix website that was cluttered, confusing, and lacked professionalism.
Information Architecture: There was no structure to the message of the site, or the categorization of photography
Information Architecture: There was no structure to the message of the site, or the categorization of photography
Information Architecture: There was no structure to the message of the site, or the categorization of photography
User Experience: Navigational issues and large format photos and plug-ins slowed the load time, causing users to leave the site prematurely.
User Experience: Navigational issues and large format photos and plug-ins slowed the load time, causing users to leave the site prematurely.
User Experience: Navigational issues and large format photos and plug-ins slowed the load time, causing users to leave the site prematurely.
Brand Identity: The website lacked any kind of brand consistency and didn't convey the bad-ass romantics they are.
Brand Identity: The website lacked any kind of brand consistency and didn't convey the bad-ass romantics they are.
Brand Identity: The website lacked any kind of brand consistency and didn't convey the bad-ass romantics they are.
Before
Approach
Research and Analysis: Conducted a thorough analysis of Memories in a Shutter industry, competitors, and target audience to identify design trends and user preferences.
Research and Analysis: Conducted a thorough analysis of Memories in a Shutter industry, competitors, and target audience to identify design trends and user preferences.
Research and Analysis: Conducted a thorough analysis of Memories in a Shutter industry, competitors, and target audience to identify design trends and user preferences.
Wireframing and Prototyping: Created wireframes to establish a new information architecture and user flow. Prototyped key pages to visualize the design direction.
Wireframing and Prototyping: Created wireframes to establish a new information architecture and user flow. Prototyped key pages to visualize the design direction.
Wireframing and Prototyping: Created wireframes to establish a new information architecture and user flow. Prototyped key pages to visualize the design direction.
Visual Design: Developed a modern and clean visual design that reflected the company's personality while introducing a fresh palette and logo.
Visual Design: Developed a modern and clean visual design that reflected the company's personality while introducing a fresh palette and logo.
Visual Design: Developed a modern and clean visual design that reflected the company's personality while introducing a fresh palette and logo.
Responsive Design: Ensured a seamless experience across all devices by implementing a responsive design approach.
Responsive Design: Ensured a seamless experience across all devices by implementing a responsive design approach.
Responsive Design: Ensured a seamless experience across all devices by implementing a responsive design approach.
Content Strategy: Collaborated with industry professionals and the client to write and organize the content for clarity and alignment with user needs.
Content Strategy: Collaborated with industry professionals and the client to write and organize the content for clarity and alignment with user needs.
Content Strategy: Collaborated with industry professionals and the client to write and organize the content for clarity and alignment with user needs.
After
